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Senior Content Strategist - Eden Prairie, MN or Telecommute

UnitedHealth Group
Hopkins, Minnesota, US
Closing date
Jan 15, 2022

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Academic / Research
Conservation science
Salary Type
Employment Type
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Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

The Senior Content Strategist will partner with a diverse range of business and creative teams across the enterprise to develop and deliver new, end-to-end human-centered mental and behavioral health care design experiences across dozens of touchpoints and millions of members.

This person will have deep experience as a copywriter and strategist who can craft relevant, compelling and conversational content that meets consumer mental and behavioral health care needs and drives behavior change. To achieve this, the person will work closely with business, product and research partners, along with their fellow UX creative team members. The successful candidate will possess formidable skill in the areas of cross-functional collaboration, group presentation and constructive communication.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:
  • Demonstrate solid content acumen to influence product decisions and lead content strategy across our members' end-to-end mental health care experience considering multiple touchpoints and websites
  • Plan and develop human-centered content encompassing original and third party curated content that engages members and encourages them to live a healthier life
  • Support copywriting efforts around UX page copy and educational content for a wide range of health care topics, as needed
  • Improve the content experience to make our digital experiences and products easier to use
  • Use approved clinical sources and manage review process of all content to ensure approvals across stakeholders including marketing, clinical, legal, and product teams
  • Audit, maintain, and optimize all digital content based on KPI's you develop to meet user needs and business goals
  • Develop and maintain monthly homepage editorial content calendar and write or curate new articles to meet client commitments
  • Perform content audits to keep track of existing content and assess what could be reused or needs updates on an annual basis

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:
  • 5+ years of experience developing content strategies or planning content
  • 3+ years of working on content for digital portals or websites
  • 3+ years of experience in copywriting
  • Excellent organization skills with the ability to balance multiple tasks to meet deadlines

Preferred Qualifications:
  • Bachelor's degree in English, Creative Writing, Journalism, or other comparable Communications degree
  • Experience or working knowledge of writing for web accessibility
  • Understanding of marketing and effective marketing collaboration
  • Solid portfolio of impactful modern content pieces
  • Experience with a variety of content management tools, web analytics software and keyword tools
  • Experience collaborating with a UX team to develop conversational copy resonates with user and meets them where they are
  • Interest in research and consumer testing
  • Possesses natural storyteller's character and a knack for natural dialogue
  • Deploys best self against goals and objectives
  • Ability to be flexible and work in ambiguous situations

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Technology Careers with Optum. Information and technology have amazing power to transform the health care industry and improve people's lives. This is where it's happening. This is where you'll help solve the problems that have never been solved. We're freeing information so it can be used safely and securely wherever it's needed. We're creating the very best ideas that can most easily be put into action to help our clients improve the quality of care and lower costs for millions. This is where the best and the brightest work together to make positive change a reality. This is the place to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $79,700 to $142,600. The salary range for Connecticut/Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Senior Content Strategist, content strategist, user experience, content designer, designer, content strategy, clinical writing, Eden Prairie, MN, Minnesota, Telecommute, Telecommuter, Telecommuting, Work at Home, Work from Home, Remote
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